Social Media – Policies & Procedures

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Among top five social media issues for advisers  . . .

Written Policies & Procedures

Advisory firms must develop a written policy and attendant procedures that outlines, at the very least:

  1. The types of social media platforms (e.g., Twitter, Linkedin, Facebook, blogs, podcasts, etc.) its adviser representatives may use;
  2. Those adviser representatives (and other employees) that are allowed to make social media posts;
  3. Whether the posts need prior approval from the compliance department/officer (much in the same way other advertising requires pre-approval).