Among top five social media issues for advisers . . .
Written Policies & Procedures
Advisory firms must develop a written policy and attendant procedures that outlines, at the very least:
- The types of social media platforms (e.g., Twitter, Linkedin, Facebook, blogs, podcasts, etc.) its adviser representatives may use;
- Those adviser representatives (and other employees) that are allowed to make social media posts;
- Whether the posts need prior approval from the compliance department/officer (much in the same way other advertising requires pre-approval).